What was once a simple photo-sharing app has transformed into an immersive social experience that allows users to explore a company’s visual identity. Like your typical phone camera, the thunderbolt icon controls the flash and the arrow icon switches the camera view between front and forward-facing. It’s the go-to place for image sharing, with over 800 million monthly users. When that happens, tap on the photo you were tagged in and choose Show on Profile. Aim to post images with your brand narrative in mind, too. Instagram also lets you upload videos — as long as they’re a minute or less in length. Open your Instagram and tap the camera icon in the top left-hand corner of the home screen. Let’s talk about the different Instagram post types and some best practices for encouraging engagement. Example: Nike’s Instagram includes product photos, but the majority show real athletes, concerts, and other types of content that promote the Nike brand personality as a whole. Instagram is the best social media app for digital marketing. Do your very best to use high-resolution images on your Instagram feed. You can also load previously-used custom audiences. Determine what this looks like by thinking about your brand personality. Yes, your content should be timely, but it should also be engaging. Instagram Live is filmed and uploaded live. While Facebook offers many different choices, only a few include Instagram advertising as an option. Then, drive users to purchase by including a purchase link in your bio. Instagram can also help you grow your brand awareness and introduce new products. Remember, your Facebook Page will already be linked to your Instagram if you set up an Instagram business profile. The Case for Instagram While TikTok is a fast-growing platform with a fresh take on content, Instagram remains the No. Live launches: Consider showcasing a new product or service using Instagram Live. 1,350 Followers, 302 Following, 150 Posts - See Instagram photos and videos from Social Media|Marketing digital (@social_mediateam) Creating an editorial calendar can help you save time and manage your Instagram presence. It's less about the type of posts you share and more about why you're sharing them. Once a user clicks on your photo at the top, a window will pop up where they can view your Story. Instagram allows you to post several types of content, including photos, videos, and Stories. Stories are all about authenticity. Make sure your username is recognizable and searchable. Get the latest news and actionable tips for using Instagram to boost your social media marketing strategy on the most popular photo- and video-sharing network. Instagram Story Highlights can also serve as a menu of sorts. When you have measurable results, you’ll know exactly what works and what doesn’t. Many Instagram businesses use Story Highlights to post their business hours, current promotions or sales, team member or shop location information, behind-the-scenes video, and more. From your Archive, you can choose old Instagram Stories to add to Story Highlights. Once you’ve unlocked the free perks that come along with a business profile, you need to start using them to track metrics and understand your audience. If you do decide to do this, go to your Instagram settings and click Linked Accounts under Privacy and Security. Enter the username and password of the account you’d like to add. Consider featuring guest "managers" or employee takeovers on your Instagram. One category of posts that is almost always attention-grabbing is product teasers. Post one to two times every day and check out when your followers are most active. For peak engagement, the best times to post on Instagram across industries are 1 p.m, and 5 p.m. Tap the three horizontal lines in the top right-hand corner and click Saved in the list. Learn how to run Instagram ads, define goals, moderate engagement, and measure success. Stories make it easy to add personality to your content! They provide a natural way to encourage users to learn more about your business or product. Just be sure to credit the original post with a tag or in the caption. Instagram hacks for social media managers. Your tagged posts and posts with your brand hashtag are a great source for UGC. If you’re not ready to post the Reel yet, save it as a draft to publish later. Facebook lets you pick between a website and an application. At this time, IGTV videos can only be viewed on mobile devices using the Instagram or IGTV app — the platform does not support desktop viewing. Get this free report and never miss another great article from Social Media Examiner. Adding a geotag gives users another way to find your content, which can lead to higher engagement. Once posted, Story Highlights can be edited to change the cover image, pick a new name, remove posts, or even add new ones from your Story Archive (which we'll talk about next). Finally, be sure that you track the right metrics to see how your Instagram marketing efforts are paying off. If you only want to run your ad on Instagram, make sure that no other placements are selected. Pick a username that is recognizable and easy to find. Press Next when you’re done to add final details and publish. While your Instagram feed should feature polished photos, Stories can be a little more experimental. The Normal setting, to which the camera defaults, takes still photos. Well, Instagram makes it easy — through Saved content. When you search a word or phrase, the search results page shows you four parts: For example, if you’re planning on tagging your post with #coffee, you may want to tag related hashtags like #coffeebar, #coffeeholic, or #coffeehouse to broaden your post reach. We’ve established how many Instagram users there are and how likely they are to purchase, so let’s talk about how to leverage this data to your advantage. It’s easy to switch your current profile to a business account. These kinds of posts are fun for circumstances like jumping, toasting glasses, or high-fiving. The more that you know about how users are interacting with your posts, the better you can adjust your content to boost engagement. They’ll work the same no matter where they’re placed. Example: Foundr often shares motivational posts to encourage its follower base of entrepreneurs, small business owners, and marketers. If you don’t have it already, download the Instagram app from the App Store or Google Play Store. The amount of posts that you can add to Stories at any given time is unlimited, and the feature is available to all businesses globally. Hey, I'm Neil Patel. Ideally, brand aesthetic helps your brand become recognizable, meaning someone could see your picture in their feed and instantly know it’s yours … without seeing the name. Chapter 1 Instagram Marketing: A Preface. You can hide a tagged post in two ways. Through Insights, you can view statistics like impressions, engagement data, and more. If you don’t already have a link to your website in your Instagram bio, add one ASAP. There’s also a large number of influencers on the site with a massive amount of followers. This Instagram marketing course will help you to gear up for making the most of this social media platform. (Also, Instagram's recent API changes will automatically delete those followers!). Experiment with different angles to find new perspectives on common sights. With Instagram usage rising, users are also increasingly being drawn to the platform to discover new businesses and products, and stay in touch with their favorite brands. You want to find out the average engagement percentage of your total followers as well as the average engagement rate of each post to get a clear picture of how your page is performing. To turn on your grid lines (on an iPhone), go to Settings > Photos & Camera and switch Grid to on. Followers will appreciate the insider posts, which builds your relationship with customers. We kick things off TOMORROW, May 13th with Future-Proof Your Social Media Strategy. So don’t be afraid to show off the goods by posting product photos. Your followers can see this, too. To switch between accounts, go to your profile and tap your username at the top of the screen. Just do it gently. They are generally used to reference events, conferences, pop culture, entertainment, or reoccurring themes and are a great way to make your content more visible. Use social media to attract, convert, close, and delight your customers. To make things really interesting, break up the pattern with your subject. (Just be sure to tag or credit the original poster.) Sometimes, it’s best to break the rule of thirds and center the scene in your frame. Through this post, the American restaurant chain tapped into a popular American pastime. Its feed focuses on the bold, on-the-go lifestyle of its millennial audience and features fun images to drive engagement. Create an effective Instagram marketing plan in 2021 and optimize your strategy for long-term success. One of the best ways to do this is to only post during peak days and hours when your followers are online. ), and Chewy shares them on its social media. It also helps to create some sponsored ads. To get you started, we’ve compiled a list of some successful Instagram image types. The ads work because they aren’t pushy. Here, you can share your Reel directly to your story, your close friends, or individual people you follow. Just let them know that you’ll tag them in your post if you choose their photo to regram, then they’ll have an incentive to post user-generated content on a consistent basis. Mix it up and watch your follower count and engagement grow. After you’ve set up the basics of your Instagram account, it’s time to optimize it. No worries! If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following. It’s actually fairly simple. For sponsored ads, use content that is engaging while also appealing to the target demographic you want to put the ad in front of. Instagram also makes it easy to experiment with different types of content in the Stories feature, like photos, short video, rewind video, live video, or Boomerangs. This name is what’s displayed on your profile; it isn’t your account username (or handle, for those Twitter folks). They encourage customers to post pictures of their pets in Chewy boxes (seriously — it says it right there on the box! Use the feature to give a behind-the-scenes look at your brand or showcase your company culture. Unlike other social media platforms, Instagram’s simple profile layout forces you to focus on the quality of content … not the quantity. But if we consider the most trending one, then Instagram is one of the most preferred platform, which is outshining over other social media … The hour between of 8:00 and 9:00 AM correlates with the time of day when people are getting ready for work or commuting to their jobs (and checking social media for the day). Each employee takes over for a day and showcases their workspace, hobbies, and other parts of their life. You can also access this by swiping right on the screen. You might be wondering exactly how you can get your users to create engaging content without being pushy. When you tap it, you’ll see Save to Collection pop up along the bottom of the post. To change it back to the original width, press the icon with the two outward-facing arrows. That said, Instagram’s “simplicity” can be deceiving. This is different for every business and industry. Not only does this provide the Chewy social media team with endless new content, but it shows potential customers real photos of real customers and their cute pets. This technique, known as the rule of thirds, is popular among painters, illustrators, and photographers. Users can create fun, captivating 15 or 30-second loops of content for nearly any purpose. It's important to note, however, that you can't add images or video directly to your Story Highlights. They trust them. Your editorial calendar is also a great place to record any key events to highlight on your Instagram account, such as new product launches or special offers. Determine your Instagram target audience. You can use tools like Canva and InVideo to create amazing images and videos for your stories. Try this photo caption. Once you start the live video, any followers currently on the app will receive a notification that you’re live. Even with all these Instagram statistics, you may still be unsure of how to get started. However, if you’d rather work with celebrity influencers, be prepared to spend significantly more. It’s a win-win for you and your customers. We want to create that works for you business size This is the in-app camera. But you want to post on a consistent basis so that you stay in their news feed regularly. (You can also access this by clicking the gear icon in the top left corner when posting a story.). Always appreciate your followers by responding to their comments and engaging with their content. If you’re looking to create instant engagement, interactive hashtags are a great way to get it. Instagram has dominated the social media world. Live viewers can also comment on the live video using the built-in chat feature. You need to post the right kind of content to stay relevant to current followers while also bringing in new ones. Amazing photography is no longer limited to those with professional cameras. Learn how to get followers, build your audience, set goals, and measure success. Coca-Cola successfully accomplished this with their hashtag, #ShareACoke. For this reason, tailor your content to each platform. Partner with influencers that have a wide reach in your industry. Educational posts offer snackable tips on how to do or make something. After you follow an account, interact with their content. You can get specific insights on posts for the week that show you how many impressions you earned for that time period and what your top posts were. Every time someone posts a photo using the tag, they’re exposing your company to their followers. Some dare to post it on Social media platforms. It is incredibly beneficial to your business growth. If someone tags you in a post, it’ll show up when you click the person icon in the menu under your Instagram bio. This is the most natural way to draw attention to your own Instagram account without being spammy. Avoid posting too many photos of your product. Here’s an example of how Gravity Blankets used influencer Jessi Smiles to promote their product on her Instagram page. Or does it go against it? Consider using your logo or another familiar image. Make sure you’re up to date. With that much content, it can be difficult for your account to get noticed. Their Instagram page has over 77k followers. No matter your goal, it’s important to monitor and optimize your Instagram ads to make the most of your budget. Standard overhead lighting creates harsh shadows and highlights that create unwanted dark and light areas in your photos. You (yes, you!) Whether it’s hundreds of people or thousands, you can leverage your audience to generate useful content for you. Fill out your bio. Choose music from your favorite artists and genres by searching the song or composer in the search bar. One picture may be worth a thousand words, but there’s something to be said about the context words bring. One thing that makes Instagram unique is that you can share your content seamlessly across other social networks. Customers can then use the tag to post user-generated content. When posting images, share a variety of photos. Instagram is a worldwide used social media network, which has been used as a marketing tool by many global business companies. Instagram is the primary social platform for influencers across the globe. Change up your shooting perspective to capture a bird’s eye view or worm’s eye view. Writing remarkable captions can be tough, and that’s why we’ve come up with some tips to relieve some of that pressure. Adding unique content into the mix will help your business to stand out from the rest. These are just arbitrary numbers, but you get the gist.). Not only is Goal Zero reaching its own audience, but it's also reaching Alex’s 500,000-plus Instagram follower base. First, start with a great photo (using our tips above). Turn your posts into sponsored ads to reach target audiences that may not be following you yet. Instagram ads have become commonplace on the platform. Before you start posting on Instagram, ask yourself (or your team) one thing: Why are you on Instagram? VSCO is also another popular editing app with numerous free filters that resemble popular film stocks. Leading lines are another more specific form of symmetry that pulls the eye into the photo. Get creative! Including compelling stories in your captions can make your brand more relatable. Other brands run specific UGC campaigns and contests to gather a lot of UGC at once and "flood" follower timelines with brand-specific content. To maximize ad delivery, Facebook recommends using images that are 1,200 x 628 for news feed ads and 1,080 x 1920 for story ads. Follow these tips to make that photo of your homemade lunch look like a culinary masterpiece. Whatever the reason, be sure to define your Instagram goals first thing. Consider these tips: These are all strategies for making your Instagram a more interactive, conversational space. It seems like there’s a “holiday” for everything these days. Starbucks teases its audience by announcing seasonal drinks with sharp imagery and without trying to force people to buy them. Many users tend to engage with more content during off-work hours on weekdays. Moving forward, you’ll be notified when someone tags you in a photo. Free and premium plans, Content management system software. Instagram will automatically set your profile to public — we don’t recommend changing it! Begin by tracking your follower growth rate. Invite brand ambassadors to share your account or collaborate with similar accounts. Influencer posts use the fame of a celebrity or well-known public figure to promote your brand. Most influencers will charge only a few hundred dollars or so for a post. Whether or not you have the budget for more in-depth analytics tools, track these basic metrics to make sure your account is growing and performing well. This bundle has you covered with updated courses on popular social and digital platforms. You can turn this into a contest with an interactive branded hashtag. This is for the time zone of your target audience. Regardless of what size you upload, every image will be shown as a square in your profile feed. Start in the Explore tab (the magnifying glass icon on the bottom menu). Now that you’ve created and optimized your Instagram account, it’s time to start posting awesome content. Include a geotag. This feature also allows you to have multiple people logged into an account at one time. What’s your email address? Every month, 130 million Instagram users engage with shopping content. And 2:00 AM is the time of day when most folks are up scrolling through Instagram when they should be sleeping, so this makes sense as a second most popular time to post. All social platforms are tools. For example, followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website. Even on Instagram. Facebook also recommends limiting your text on the image or video thumbnail. Variety will show your brand is diverse and engage your followers in different ways. It is a significant marketing … A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools. What if you could sell more products just by posting product teasers on Instagram? Here are some strategies. Post product teasers to urge people to buy your products or services without being overly pushy. “Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business.” Social media marketing is all about connecting with your audience or customers and helping them understand your brand better. There’s Facebook, Instagram, Snapchat, YouTube, Tumblr, Twitter, Pinterest, LinkedIn, Reddit and even Quora allows advertising. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers. There's no right answer here. If you don’t set dates or a lifetime budget, your ad will run indefinitely on the daily budget you allocate. Instagram advertising offers a unique opportunity for brands to engage with their audience. the number one reason why businesses and brands allocate some of their money to social media advertising is because it’s easy, fun, and cost-effective. Then, tap Reels at the bottom right of the screen. Instagram users are active at all times of the day. Let’s explore a few little-known Instagram hacks to make the most of the platform. Try taking photos next to a window, and for outdoor shots, the half-hour just before sunset and after sunrise often offers the most striking lighting as the sun is low on the horizon. Conduct a quick audit of related accounts to see what posts are getting the highest engagement, what popular hashtags they’re using, what their captions are, how often they post, and how quickly they’re growing. If you decide to add a link, be sure to use a link shortener like HubSpot's Tracking URL builder or a tool like Bitly, Goo.gl, or Linktr.ee to keep your profile from looking cluttered. Story Highlights are also close to your Instagram bio, making them noticeable parts of your Instagram profile. They have to click More… to see the rest. From your settings, click Privacy > Account Privacy, and make sure that's turned off. Because Story Highlights are located at the top of an Instagram profile, they're almost an extension of your bio. If you select the Traffic option, you’ll be prompted to select a destination for your traffic. Every photo and video you add will play in the same sequence that you added it. If the image or video you’ve saved falls into a collection, such as UGC content or inspiration, you can create a collection for that content. It’s important that they don’t look staged — authenticity is key! The smile icon allows you to add a location, GIF, music, poll, and many more fun features. Of the four major social media platforms, Instagram is by far the most visually focused. Pro tip: For future edits, click on the Edit Profile button on your profile to change your photo, name, username, bio, and URL. If people can’t find you, they can’t follow you! You might be thinking How am I supposed to capture the perfect, high-quality shot without a high-quality camera? The best part? See How My Agency Can Drive Massive Amounts of Traffic to Your Website. In fact, Instagram can be a great storytelling medium. Phone camera technology has become so advanced that it now rivals thousand-dollar cameras. Ever wonder why some photos just look so good? You can view content on Instagram’s website, but you can’t upload it via your desktop. The first step is to try and identify a few influencers that have an audience that is relevant to your product or service. You can showcase just one sponsored ad or multiple ads with the carousel feature. This less-than-half-an-hour free Instagram training from Craftsposure will supplement your current Instagram marketing knowledge with some new tips and tricks. Instagram Stories are very similar to Snapchat — yes, Snapchat has facial recognition and Lenses (or filters). Select a Facebook Page to connect to your Instagram profile. Stories appear at the top of the Instagram feed and through your profile picture. These posts encourage your audience and amplify your brand values. Below, we’ll dive into how to build and maintain a successful Instagram profile. Simply open an archived Story, click Highlight at the bottom menu, and choose which Highlight to add it to. Aim to use one to four hashtags to avoid overwhelming your audience and making your captions hard to read. Reposting photos from your employees is an easy way to curate authentic content and humanize your business. But since most Instagram users access the site via the smartphone app rather than the website,this isn’t really something to worry about. Originally popularized by Twitter, hashtags are now on multiple social networks. Lastly, let’s review your account settings. Encourage others to share your content. Just head to your settings and click on “Switch to Business Profile” to get started. You can use your caption or prompt viewers to turn on the sound. To instantly improve your photo composition, turn on your camera grid lines. When forming your social media strategy Instagram is a great mobile marketing tool, but it is not the only tool. 21 Instagram marketing tips for business that you can’t afford to ignore 1. Better yet? Social media goals should align with your overall marketing objectives. People are used to seeing the world from eye level. Optimize your content by writing entertaining captions that engage. Here are two posts from Gilt Man’s Instagram page that don’t directly try to sell a product, but offer a free app where users can shop all of the brand’s inventory. Here’s what your rates should look like based on your follower count: Finally, you need to track your URL click-through rate. Are you bold, playful, gritty, or adventurous? Everyone and their dog (literally) is on the social media platform. One post might just have them hooked. A direct competitor of the viral sensation TikTok, Reels is one of the newest Instagram features. This works for almost any industry. Think of Instagram like a community and look for other businesses in your area or influencers who might enjoy your product or service. Maybe you'd like to use Instagram to share user-generated content so that followers can see real people using your product or service as Orangetheory does. Our best answer is by brainstorming related keywords and researching relevant trends, which is actually easiest within Instagram itself. When you upload your edited photo to Instagram, it’ll automatically crop your photo into a square. But no matter what you’re posting, you need to post at the right times and refrain from over-posting. My only question is, will it be yours? Over 1.16 billion monthly users are active on the site. Encourage your audience to like, comment on, and share your photo. Insights aren’t just generalized, either. Specifically, 29% of marketers spend the majority of their ad dollars on Instagram. Instagram is the “it” social media platform for 2019. Instagram bios aren’t searchable, so don’t worry about keywords or hashtags (which we cover more below). Your audience probably wants to grow their own following, just like you do. Instagram has recently added filters (like on Snapchat) that you can access by tapping the smiling face next to the arrow icon. Don’t make this mistake. Negative space is the empty space around your subject. Take the time to create content that will delight and engage your customers. If you partner with the right industry influencer, you can get your brand out in front of those users. And you don’t have to worry as much about posting content that aligns with the “aesthetic” of your brand or your Instagram page when it comes to Stories. Record your first clip of the Reel by tapping the clapperboard icon in the middle of the screen. Look at how this user-submitted photo from Boosted Boards aligns with the brand’s aesthetic. Switch to a professional account — This allows you to identify your profile as a business profile. A motivational post combines a simple visual with an overlaid quote or uplifting text. Next, measure engagement rates. HubSpot’s username is @HubSpot. If you’re posting valuable content, your account will steadily gain followers and engagement. You can use that content for your own networks. You’ll need the app for that. Tag people, crop the profile image for the Reel, or include a business partner with additional settings. No amount of editing can fix photos if they have poor composition or lighting. First and foremost, don’t be spammy. For this reason, keep your image consistent with your branding and visual markers. Keep an eye on follower growth rate, engagement rate, and your URL click-through rate. Instagram’s ad platform has access to the most advanced social media advertising targeting options available. Switch to a business or creator account — Choose this setting, log in to Facebook, and allow Instagram to manage your Pages. Local, National, or world trend ve created and optimized your Instagram bio, add one ASAP icon... Those to keep your image your other social accounts like Facebook does increase the number of influencers the... Depend instagram social media marketing the feature to give your brand button once for the camera icon in the middle the. 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