Mars Foods rebrands Uncle Ben’s rice as Ben’s Original. At the time Mars said it was "evaluating all possibilities" regarding Uncle Ben's. LONDON (September 23, 2020) – Today, Mars Food announced it will change the UNCLE BEN’S® Brand to Ben’s Original™, signaling the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice. Contact Us; About Us; Newsletter  COVID-19 is Affecting Us All. Mars Food Announces the Uncle Ben’s® Brand Will Change its Name to Ben’s Original™, Rebrand includes new purpose: create opportunities that offer everyone a seat at the table, © 2021 Mars, Incorporated and its Affiliates. UNCLE BEN'S ® for K-12; Mars Wrigley Branded Inclusions; All M&M’S ® Chocolate Candies; M&M'S ® Caramel Chocolate Candies; Recipes; Trends; Promotions & Rebates. Confectionery & Snacks; Food . Mars said on Wednesday it was changing the name and branding of its Uncle Ben's rice products after the brand came under fire for promoting racial stereotypes. Just collect the Premium Points coupons on every case. Mars had announced in the summer that the Uncle Ben’s brand would “evolve.” Since the 1940s, the rice boxes have featured a white-haired Black … Similar to how "boy" was used for young black men. (Calling a black man "boy" would probably be considered racist and offensive by most black men, I think, but it's not like "boy" is a racist word). Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. We employ roughly 2,000 Associates and have 12 manufacturing sites. However, in the more than 100 years since, we’ve set our sights on also making a better life for people and pets alike. “We know this is the right thing to do for our brand and business to ensure we create the truly inclusive future that everyone deserves.”. The company becomes known as Uncle Ben’s, Incorporated, in 1959. Since 1978, Mars Food brand Suzi Wan ... UNCLE BEN'S ® products are easy to prepare and can form part of a delicious and balanced meal. UPI 23 Sep 2020. LONDON (September 23, 2020) – Today, Mars Food announced it will change the UNCLE BEN’S® Brand to Ben’s Original™, signaling the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice. NEW YORK (AP) — The Uncle Ben’s rice brand is getting a new name: Ben’s Original. The London-based company said the brand will now be known as Ben’s Original. Mars Food Plants SEEDS OF CHANGE™ In Chicago With $500,000 Grant. Contact Us; About Us; Newsletter  COVID-19 is Affecting Us All. © 2021 CNBC LLC. The brand was named after a Texas rice farmer. Dokładamy starań, aby codzienne posiłki były zdrowsze, łatwiejsze do przyrządzenia, tańsze i smaczniejsze. Data is a real-time snapshot *Data is delayed at least 15 minutes. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Confectionery & Snacks; Food . Mars said it is changing the name and branding of its Uncle Ben's rice products after the brand came under fire for promoting racial stereotypes. See promotions, rebates and marketing materials for UNCLE BEN’S®, plus other MARS food promotions. (Source: Mars Foods/CNN) Published: Sep. 23, 2020 at 6:38 AM EDT. Mars Food is changing its Uncle Ben’s brand to Ben’s Original in a move that it says signals ‘the brand’s ambition to create a more inclusive future’. With quick, just-add-water preparation, UNCLE BEN’S ® Classic Cornbread and Traditional White Bread Stuffing mixes make it easy to add comfort-food appeal to your menu and deliver unexpected, on-trend stuffing dishes that are sure to set your menu apart. Mars Inc said on Wednesday it was changing the name and branding of its Uncle Ben's rice products after the brand came under fire for promoting racial stereotypes. We seek to make everyday meals healthier, easier, more affordable and tastier, and to serve more communities responsibly. A Division of NBCUniversal. How A Kitchen Becomes a Classroom. Skip to main content We remain committed to our Associates, partners and communities. Mars Food. From our pet hospitals to farmers in our supply chain, new tales are unfolding every day. Got a confidential news tip? So we like to think our history. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube. "We understand the inequities that were associated with the name and face of the previous brand ... (and) we have committed to change," said Fiona Dawson, global president of Mars Food. The rice has a new name and look almost a year after parent company Mars Food said it would overhaul imaging. All Rights Reserved. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. “The Uncle Ben’s® factory in Olen is the global Research and Development as well as dry rice expertise hub and the cradle of numerous innovations: from the Boil-in-Bag technology, to the 10-minute-rice and also the brand’s new range ‘Rice and Grains’. Search for open job opportunities in any of our many locations with Mars around the world. Packaging … Mars Associates are doing big things, as well as making great products that people love to talk about. Ben’s Original™ community outreach programs will ensure underserved communities have access to the nutritious meals we all deserve, as well as help culinary entrepreneurs of all colors get educational opportunities so their ideas and voices can be appreciated by all. Each time you purchase an UNCLE BEN'S® Brand item, you're earning points toward incredible gifts. Parent firm Mars … Our 13 leading food brands are available in more than 30 countries, and include one billion-dollar brand, UNCLE BEN’S… For farmers, it’s a way to make a living. Sept. 23 (UPI) — Mars Foods on Wednesday announced the change it will make to the name of its Uncle Ben’s rice brand, due to its racial imagery. September 12, 2019 – Mars Food’s UNCLE BEN’S® brand is partnering with Innit, a Connected Food platform, to launch a breakthrough AI-driven innovation that will forever change the way consumers engage with food. Stay informed on our response to COVID-19. «Over the last several weeks, we have listened to thousands of consumers, our own Associates and other stakeholders from around the world,» said … Our storied history began in a kitchen when two men discovered their passion for food and created beloved confections that stood the test of time. NEW YORK (AP) — The Uncle Ben’s rice brand is getting a new name: Ben’s Original. We are united through our inspiring purpose. Mars Food announced today it will change the Uncle Ben's brand to Ben's Original, "signaling the brand's ambition to create a more inclusive future while maintaining its commitment to producing the world's best rice." For more than five generations, Mars has evolved to create products and services that people (and their pets) love. Uncle Ben's "Making rice convenient and tasty for over half a century." Mars Food ruft ausgewählte Chargen des “Uncle Ben’s Express Natur-Reis Basmati 220 Gramm” zurück. Heading. Saving Tomorrow’s Cocoa, Today. *Evaluation of Impact of Rice Consumption, An Analysis of the U.S. National Health and Nutrition Examination Survey, 1999-2004. For more information about Mars, please visit www.mars.com. Parent firm Mars … Parent firm Mars Inc. unveiled the … The 70-year-old brand will change its name to Ben’s Original and drop the ‘uncle’ image of a black man in a bow tie. From its traditional long grain rice, to easy and convenient microwaveable rice, to a range of delicious ethnic sauces the whole family will love, Ben’s Original™ products are easy to prepare and can form part of a delicious balanced meal. Get the latest from MARS Foodservices, including the latest offers and recipes from UNCLE BEN’S®, M&M’S®, SNICKERS®, SKITTLES® and other popular brands. Headquartered in London, Mars Food is dedicated to providing better food today and a better world tomorrow. A Better World Tomorrow. We employ roughly 2,000 Associates and have 12 manufacturing sites. Uncle Ben's is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Texas. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s. Couple that with … Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. Headquartered in London, Mars Food is dedicated to providing better food today and a better world tomorrow. The company said it would drop the logo of an elderly African-American man wearing a bow tie on the 70-year-old brand and replace it with an orange package with Ben's Original' written in a blue font. "Uncle" was used as a term for older black servants/slaves. Mars Food brand Uncle Ben’s is set to collaborate with connected food platform Innit to serve content such as ingredient lists, nutrition advice and … EBLY. Since 1978, Mars Food brand Suzi Wan ... UNCLE BEN'S ® products are easy to prepare and can form part of a delicious and balanced meal. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. UNCLE BEN'S® products are easy to prepare and can form part of a delicious and balanced meal. Uncle Ben's-Name Change. “Brands have an important role to play as we continue to navigate this moment of reconciliation regarding racial justice, diversity and inclusion,” said Marc Morial, President and CEO, National Urban League. Wśród naszych … Select a brand to learn more. UNCLE BEN'S ® for K-12; Mars Wrigley Branded Inclusions; All M&M’S ® Chocolate Candies; M&M'S ® Caramel Chocolate Candies; Recipes; Trends; Promotions & Rebates. Food is so much more than what we eat. Our ambition is to create the world’s fastest-growing dinner company by providing people with healthy, easy, affordable and, of course, delicious meals. Learn about the full range of UNCLE BEN’S® products for foodservice here. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the … The portfolios of FMCGs Unilever, Mars, Mondelez, Goodman Fielder, P&G, Nestle, Lion and more. Vom klassischen Langkorn-Reis über den mikrowellengeeigneten Express-Reis bis hin zu einem Sortiment köstlicher Saucen für die ganze Familie: UNCLE BEN'S® Produkte sind einfach zuzubereiten und unverzichtbarer Teil einer vollwertigen Mahlzeit. “Over the last several weeks, we have listened to thousands of consumers, our own Associates and other stakeholders from around the world,” said Fiona Dawson, Global President Mars Food, Multisales and Global Customers. The UNCLE BEN’S® Brand products are manufactured by Mars Food, part of Mars, Incorporated, and can be found around the world. From its traditional long grain rice, to easy and convenient microwaveable rice, to a range of delicious ethnic sauces the whole family will love, UNCLE BEN'S products are easy to prepare and can form part of a delicious balanced meal. This image provided by Mars Food shows the new logo/name of Ben’s Original. Headquartered in London, Mars Food is dedicated to providing better food today and a better world tomorrow. The rice has a new name and look almost a year after parent company Mars Food said it would overhaul imaging. Get the latest from MARS Foodservices, including the latest offers and recipes from UNCLE BEN’S®, M&M’S®, SNICKERS®, SKITTLES® and other popular brands. Our 13 leading food brands are available in more than 30 countries, and include one billion-dollar brand, UNCLE BEN’S®, which is more than 70 years old. These are facts that we’re aware of when we make decisions about how we want to contribute to a more positive world. Classic flavors meet on-trend menuing. Our 13 leading food brands are available in more than 30 countries, and include one billion-dollar brand, UNCLE BEN’S… Mars Food . Before becoming Ben’s Original, the brand, which originated in 1946, had been named after a Black Texan farmer known as Uncle Ben. Mars Inc said on Wednesday it was changing the name and branding of its Uncle Ben's rice products after the brand came under fire for promoting racial stereotypes. Misją segmentu Mars Food z siedzibą główną w Londynie jest dostarczanie dobrej żywności, która zapewni ludziom lepszą przyszłość. Report: Mars Food on Pace to Meet Target of One Billion More Healthy Meals on Dinner Tables Ahead of Schedule in 2019. Families can win one of several grand prizes by submitting a photo online of themselves cooking a rice-based dish. Our global family and the common bond we share is beyond any other. Find the latest news stories, press releases, and more from our family all around the world. The company also said it's removing the Black chef's image on the package, but didn't say what it would be replaced with. UNCLE BEN’S® for foodservice provides operators with easy-to-prepare rice, quinoa, ancient grains and stuffing products that are as delicious as they are trendy. Mars Food. Choose from electronics, sports equipment, jewelry, and more. Our 13 leading food brands are available in more than 30 countries, and include one billion-dollar brand, UNCLE BEN’S®, which is more than 70 years old. LONDON (March 24, 2021) - Today, Mars Food announces the launch of the initial roll-out of the highly anticipated mono polypropylene (PP) packaging for its microwavable rice pouch range which is designed for recyclability. Discover Uncle Ben's. The Uncle Ben's rice brand is getting a new name: Ben's Original. rice. Bye, Uncle Ben's, hello Ben's Original. Brendan McDermid | Reuters Mars said on … Mars Food. “We’re proud to partner with Ben’s Original™ as they evolve and embark on a new path with a new purpose, providing Black communities here and abroad with more equitable opportunities in education and business.”. For farmers, it’s a way to make a living. Mars Food. Mars said it will also remove its long-time logo of an elderly white-haired black man “to create more equitable iconography”. Mars joins a growing list of companies that have dropped racially insensitive branding after drawing criticism amid a national debate over racial inequality in the United States. The company is still deciding on a new image to complement the name. Here at Mars, there’s always a story to tell. Mars Food. Mars Food. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Ebly ® is durum wheat pre-cooked for tenderness and ease of preparation. Headquartered in London, Mars Food is dedicated to providing better food today and a better world tomorrow. Bye, Uncle Ben's, hello Ben's Original. Visit Uncle Ben's Brand Site Mars Food. For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. History of the UNCLE BEN'S ® Brand. Mars Food. GREENVILLE, Miss. McLean / VA. (mi) Mars Food announced it will change the »Uncle Ben’s« Brand to »Ben’s Original«, signaling the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice. The portrait of "Uncle Ben's" is portrayed on a box of rice Thursday, June 18, 2020 in Jackson, Miss. Ben's Original is the new name of the brand formerly known as Uncle Ben's. “While implementing an evolution on this scale will be a complex process, there is no better time than right now,” added Dawson. Zatrudniamy około 2000 Współpracowników i posiadamy 12 zakładów produkcyjnych. Dig into our stories and discover why so many of us are proud to be part of the Mars family! Learn how Mars Foodservices is responding → Brands & Products. Betroffene Produkte wurden aus dem Verkauf genommen. LONDON (March 24, 2021) - Today, Mars Food announces the launch of the initial roll-out of the highly anticipated mono polypropylene (PP) packaging for its microwavable rice pouch range which is designed for recyclability. LONDON (September 23, 2020) – Today, Mars Food announced it will change the UNCLE BEN’S ® Brand to Ben’s Original™, signaling the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice. The brand was named after a Texas rice farmer. Heading. The … Food is so much more than what we eat. Find the latest news stories, press releases, and more from our family all around the wor. We have recipes and anecdotes for all those who love our rice. Ben’s Original™ packaging will begin reaching store shelves in 2021. THERE are thousands of products but … We all take pride in our unique way of doing business and empower every Associate to learn, expand, dream and develop. The brand is not just changing its name and image on the package. “We understand the inequities that were associated with the name and face of the previous brand, and as we announced in June, we have committed to change.”. Read more about Mars in the headlines by visiting our stories. The Uncle Ben's rice brand is getting a new name: Ben's Original. In addition, in Greenville, Mississippi – where the Ben’s Original™ has been produced in the U.S. for more than 40 years – Mars Food will invest in the local community to address issues that have plagued this region of the U.S. for generations. The company has also committed to removing the image on the packaging to create more equitable iconography. Ben's Original is the new name of the brand formerly known as Uncle Ben's. Access the UNCLE BEN’S® Premium Points Bonus Program and Real Rewards Cafe™. The Uncle Ben's rice brand is getting a new name: Ben's Original. The Uncle Ben's rice brand is getting a new name: Ben's Original. Visit the UNCLE BEN'S Brand Site. Istnieje od ponad 60 lat, gwarantując zawsze najlepsze wyniki. Schnell, einfach, köstlich: Entdecke spannende Rezepte, leckere Reisprodukte und exotische Saucen von Uncle Ben’s. Mars Food. Chcemy służyć społeczeństwu w sposób odpowiedzialny. Main navigation. This image provided by Mars Food shows the new logo/name of Ben’s Original. Mars Food will release new branding for Uncle Ben's to stores in 2021. Mars enters the rice category and opens the first commercial rice parboiling plant in Houston, Texas, entering the food business. Back Sustainability Plan Sustainability Plan At Mars, we are committed to helping create a safe, healthy and sustainable world for our partners and the communities in which we operate. If you're already a member, browse our Premium Points catalog online, or print out a Deposit Form to tally your points. The Uncle Ben's rice brand is getting a new name: Ben's Original. It is also taking action to enhance inclusion and equity and setting out its new brand purpose to create opportunities that offer everyone a seat at the table. It’s a way for families to bond, laugh, talk and teach each other how to make their favorite meals. Associates at Mars are everyday heroes. So wird das Selberkochen kinderleicht! The Uncle Ben's rice brand is getting a … We want to hear from you. (Source: Mars Foods/CNN) By Justin Dixon | September 23, 2020 at 10:35 AM CDT - Updated September 23 at 10:35 AM. The Uncle Ben’s rice brand is being renamed Ben’s Original, owner Mars says, making it the latest product to be revamped after facing criticism for racial stereotyping. Packaging with the new name will hit stores next year. Sept. 23 (UPI) — Mars Foods on Wednesday announced the change it will make to the name of its Uncle Ben’s rice brand, due to its racial imagery. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. LONDON (September 23, 2020) – Today, Mars Food announced it will change the UNCLE BEN’S® Brand to Ben’s Original™, signaling the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice. No matter what time of year it is, customers are looking for the comfort foods they love. Mars Food brand Uncle Ben’s is set to collaborate with connected food platform Innit to serve content such as ingredient lists, nutrition advice and informational cooking videos through Google Lens. Boxes of Uncle Ben’s branded rice stand on a store shelf inside of a shop in the Brooklyn borough of New York City, New York, U.S., June 17, 2020. The Uncle Ben's rice brand is getting a new name: Ben's Original. Mars Food. Mars Food. All Rights Reserved. Uncle Ben's "Making rice convenient and tasty for over half a century." "Making rice convenient and tasty for over half a century." It’s a way for families to bond, laugh, talk and teach each other how to make their favorite meals. From its traditional long grain rice, to easy and convenient microwaveable rice, to a range of delicious ethnic sauces the whole family will love, UNCLE BEN'S products are easy to prepare and can form part of a delicious balanced meal. The man in … Get this delivered to your inbox, and more info about our products and services. Visit This Section Healthy Planet Thriving People Nourishing Wellbeing News & Stories. Back All About Mars All About Mars Here at Mars, there’s always a story to tell. The new packaging for the brand will hit stores in 2021. Sign up for free newsletters and get more CNBC delivered to your inbox. This work will begin in the U.S. where the brand has forged a partnership with National Urban League to support aspiring Black chefs through a scholarship fund, before expanding to support other underserved communities around the world. Learn how Mars Foodservices is responding → Brands & Products. This image provided by Mars Food shows the new logo/name of Ben’s Original. Was `` evaluating all possibilities '' regarding Uncle Ben ’ s Original Verden informierte, dass es sei!, it ’ s Original to a more positive world family-owned business how Mars Foodservices is →! In Chicago with $ 500,000 Grant well as furthering access to fresh foods Brands & products rice! Every case łatwe przygotowanie pysznych i pożywnych posiłków bye, Uncle Ben ’ s a way for families bond. Of FMCGs Unilever, Mars Food is dedicated to providing better Food today and a better world tomorrow Reuters said!, gwarantując zawsze najlepsze wyniki to our Associates, partners and the communities in which operate. 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